We are here for you in all times.
I not only manage Rose Lawn Funeral Home, I am also a member of the Gulf Breeze/Pensacola Beach/Navarre/Ft Walton Beach community. You are my friends and my family. Let me help you when you need it the most. Email me anytime at esheffield@roselawn-fh.com.
- Eddie Sheffield
Eddie Sheffield
General Manager
Serving the community and our country has been the backbone of Eddie’s career. From his time in the U.S. Air Force to his time tending to grieving families, a servant’s heart was at work. After his time in the military he followed the dream of an aviation career, but funeral service was always in his heart.
After his parents passed away young, he was shown the light to his path. After graduating from American Academy McAllister Institute of Funeral Service, New York, NY he served a one-year residency at the funeral home that would soon name him Managing Funeral Director. The years to follow brought many opportunities to advance his knowledge and business acumen. Eddie ultimately settled in the Gulf Breeze area to be near his family and friends and is a member of the Chamber of Commerce.
When duties permit, he enjoys renovating his home and will always have a love for all thing’s aviation. Eddie also enjoys sailing and the white sandy beaches of the Gulf Coast.
Brenda Eisbach
Family Services Director
Born and raised in Iowa, I’d worked for the American Cancer Society in Community Awareness and Fundraising and then I learned about preplanning. You see, I know what it’s like to be in at the funeral home, totally unprepared. When my first husband was killed those decisions and the overspending, because of the emotions involved, were overwhelming. I totally understood the importance of protecting your loved ones with pre-planned funeral arrangements. And that’s what I’ve been doing for over 20 years, helping protect your loved ones.
We all know we are going to die someday…just not today, right? We can put it off, we have time, we are healthy…We tell ourselves we will preplan when it’s time…….when is that?
A very wise lady I helped preplan years ago told me “Sooner or later a Funeral Director is getting my business. Better that I have some input in matters by getting it all taken care of ahead of time…the way I want it to be without any confusion or debate.”
Robynne Gray
Funeral Director/Embalmer
Robynne has been serving families as a funeral director and embalmer since December 2016. She graduated from The University of North Alabama in 2007 with a bachelor’s degree in Communication Arts.
After years in broadcast, she decided to change her career and obtain an associate degree in mortuary science from Jefferson State Community College. Robynne has worked as a funeral director/ embalmer in Birmingham, Alabama, and believes firmly in serving families with utmost professionalism and compassion.
If she is not at the funeral home, you will likely find Robynne enjoying time with her family, at the beach, or spending time with her fur babies, Jewel and Lola.
Lisa Schroeder
Cemetery Administrator
Lisa Schroeder is a Gulf Breeze native and has worked as the Cemetery Administrator at Rose Lawn Cemetery since 2008. In her spare time, she enjoys going to the beach and spending time with her family.
Bill Callis
Funeral Assistant
With a successful career in retail management spanning 44 years and 12 states, Bill Callis looked forward to retirement. That lasted 8 years. For this hardworking people person, he needed more. A casual conversation from a manager at Rose Lawn brought him out of retirement in 2012 and into a new challenge in his life. His previous retail & management experience provided the groundwork for his position as a funeral assistant. Much of his work at Rose Lawn is "behind the scenes" such as office duties, maintaining the fleet, transporting family's loved ones, and assisting during funeral services.
A previous widower, Bill is now married to Elaine, his wife of 10 years. They are active members of Gateway Church of Christ, and together they enjoy being with his children and grandchildren and travel when work allows. He is also an avid Coca-Cola collector.
Bill is proud to be part of the professional team at Rose Lawn where the main goal is to professionally execute families' wishes.
Dan Schenck
Funeral Assistant
Dan is a retired United Methodist pastor. He married his wife Cindy in 1971. They have three grown children, a daughter and two sons as well as 10 grandchildren. Dan and Cindy came to the Gulf Coast almost three years ago from the Northern Illinois area.
Dan was a banker for 17 years in two different banks in Illinois. Then, after graduating with a Master of Divinity degree, he was a pastor for 25 years before retiring. Cindy spent many years as a teacher; first an at-risk pre-school teacher and then a kindergarten teacher prior to her retirement
Having worked part-time in a funeral home in the north, Dan sought a position a few months after arriving.
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